Running start for Beat the Street in Hounslow

Beat the Street – the new walking and cycling initiative in Hounslow, was launched today in Osterley Park and got off to a running start with nearly 6,000 residents already signed up this week alone.

Published: Thursday, 19th September 2019

Image of the Mayor of Hounslow, Tony Louki with local school children, ward councillors and deputy leader, Cllr Lily Bath.

Beat the Street – the new walking and cycling initiative in Hounslow, was launched today in Osterley Park and got off to a running start with nearly 6,000 residents already signed up this week alone.

Since it kicked off last, Hounslow residents have walked, ran and cycled thousands of miles together as part of the competition. Beat the Street players tap cards or fobs against sensors hidden around their area to earn points by travelling on foot or by bicycle. All points earned go towards their chosen school, workplace or charity with the top teams receiving hundreds of pounds worth of prizes.

It is not too late for businesses, workplaces or members of the public to join in the game – cards are still available at distribution points across Hounslow while stocks still last. Residents are also able to enter their own teams into the competition by emailing team.hounslow@beatthestreet.me. Beat the Street is delivered by Intelligent Health on behalf of the London Borough of Hounslow.

Councillor Katherine Dunne, Cabinet Member for Communities and Workforce at Hounslow Council, said: “It’s amazing to see so many people in Hounslow out walking and cycling together as part of Beat the Street.

“This scheme will encourage me to walk more often in the hope of seeing Beat Boxes. We have already seen about 6,000 players start playing just this week alone, so it has clearly taken over the town. Over the next five to six weeks, stay tuned as there will be lots of events, opportunities to score bonus prizes and extra prizes to be won.”

To find out more about the game and to see how teams are faring in the six-week challenge, visit the Beat the Street website

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