This week, the London Borough of Hounslow is rolling out the Chewing Gum Action Group’s ‘Bin it Your Way’ campaign across the borough.
Published: Tuesday, 9th October 2018
The Chewing Gum Action Group is supported by Keep Britain Tidy, the Department for Environment, Food and Rural Affairs, the Chartered Institution of Wastes Management and the chewing gum industry. ‘Bin It Your Way’ is an annual campaign which this year is being run by 86 councils across the UK. Last year, the average reduction in littered gum following the campaign, where measurement took place, was 66% - a fantastic result.
Chewing gum is a significant issue for many local authorities and has huge implications on resources. Recent Local Environment Surveys of England have found gum on 99% of primary retail and commercial sites and on average it costs a local authority £20,000 to remove from a town centre. The most effective and sustainable solutions to tackle the problem is increased awareness, education and promoting a responsible attitude amongst gum droppers. Dropping gum is littering and can result in offenders being fined up to £80.
Over the next 2 weeks, Hounslow Highways; responsible for maintaining Hounslow’s roads and pavements on behalf of the council, will be engaging with the public in areas of high footfall and talking to local businesses and bars to encourage their customers to act responsibly. They will also be talking to local schools and colleges.
“We are continually looking for ways to inspire people to dispose of their littered gum responsibly and we are thrilled that so many councils and community leaders have joined in this year to highlight the amazing job our local street cleaners do. We hope to make people think twice about dropping their gum to keep our towns and cities litter free”, said a spokesperson for the Chewing Gum Action Group.
Councillor Guy Lambert, Cabinet Member for Highways, Recycling and Trading Companies at Hounslow Council said:
“Like other town centres across the country, Hounslow’s district centres are prone to gum littering. It not only looks unsightly but can be thoroughly unpleasant for anyone who comes into contact with it. Gum is the one form of litter that we can’t just sweep up and removing it from our highways and pavements requires the use of specialist equipment that is costly and is a real waste of our resources. The message is clear, however you do it, please put your gum in the bin.”