Hounslow Council backs campaign to help adults tackle ‘calorie creep’

The ‘One You’ campaign has this week revealed that adults consume on average 200 to 300 more calories than they need each day

Published: Tuesday, 13th March 2018

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The ‘One You’ campaign has this week revealed that adults consume on average 200 to 300 more calories than they need each day. It has also revealed that a quarter of our calorie intake comes from eating out.

Hounslow Council is in support of the new campaign from One You campaign which encourages major high street food retailers to join Public Health England to help adults make healthier choices.

Adults wanting to stop calorie creep should aim for 400-600-600. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between. This campaign is designed to provide a rule of thumb and is not a weight loss programme. The advice is aimed at the general population and does not apply to those who are underweight.

Cabinet Member for Adult Social Care, Health Services and Public Health, Hounslow Council, said “We are delighted to be supporting the ‘One You’ campaign which this time is focused on healthy eating choices while out and about.

“The 400-600-600 rule of thumb will help us all to join together and get to the recommended daily intake of 2,000 calories for women and 2,500 for men. 

“Regardless of where we live in the borough, everyone can join in with this simple eating plan while eating on the go which will bring about a whole lifestyle change benefitting yourself and your family.”

Public Health England (PHE)’s campaign launched this new campaign to help people tackle the ‘calorie creep’ that sees nearly 46.3 per cent of adults in the borough of Hounslow considered to be overweight and or obese – making Hounslow the twenty-fifth most overweight borough in London out of a possible 32.

Adults consume around a quarter (20-25%) of their calories from eating out, with many unsure how many calories they need each day. The new campaign aims to help people be more aware of the calories they consume while on the go and to make healthier choices easier, whether picking up breakfast on the way to work, having lunch at their desks or buying everyday meals.

To find out more, or for more help with setting goals to Eat Well, contact One You Hounslow on 020 8973 3530 or visit www.oneyouhounslow.org/eat-well

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