Hounslow Council is launching a new campaign over the summer months as a result of the increases in littering and anti-social behaviour that have been seen since lockdown eased.
Published: Monday, 27th July 2020
The campaign, developed by Keep Britain Tidy, comes after a new survey, carried out by the environmental charity, showing more than half of the country’s parks have had to pull in extra resources to deal with litter and anti-social behaviour.
Of those, 81% had to spend more on clearing up litter, 79% on bin emptying and 72% on maintaining public order or enforcing lockdown rules. Councils across the UK are reporting clearing up, on average, 57 tonnes of additional waste from their parks.
Litter ruins the environment and puts added pressure on Hounslow’s Greenspace 360 crews who have already been working in challenging conditions over the past few months. Furthermore, littered materials create a genuine hazard for wildlife, who can become injured and entangled by dumped items.
The new campaign, under the umbrella of ‘Love Parks’, uses behavioural insights that show people respond better to messages from individuals and features images of real parks staff and park users with quotes that talk about how anti-social behaviour makes them feel, with each one urging visitors to ‘be kind’ to their park.
Hounslow is committed to tackling litter and flytipping, last year we issued 4,803 Fixed Penalty Notices in relation to flytipping and littering on both public and private land. Additionally, guidance in the form of signage, is regularly reviewed and updated across public spaces to inform visitors of how to dispose of their waste correctly.
Cllr Samia Chaudhary, Cabinet Member for Leisure Services at Hounslow Council said:
“Greenspace 360 staff do a great job of managing litter, but the summer months put added pressure on the service. I welcome the launch of the ‘Love Parks’ campaign, particularly as visitor numbers increase, clearing more litter can take up valuable resources.
“Please continue to enjoy our green spaces but do clear up after yourself and take rubbish back home for safe and responsible disposal and recycling."
Residents can report flytipping and other issues in parks here.