Hounslow Council

New Be Food Smart app goes live

Thu, 05 January 2017

Families in Hounslow are being invited to “Be Food Smart” this month when Public Health England’s (PHE) Change4Life roadshow comes to the borough.

There is also a free app available that can be downloaded so that residents can see the amount of sugar, saturated fat and salt is in the food and drink they consume on a daily basis.

Recent reports show that childhood obesity in England has reached alarming rates. Currently, 20.7%of 4- to 5-year-olds and 39.4% of 10-11-year-olds are overweight or obese in Hounslow.

Hounslow Council is supporting PHE’s new Change4Life campaign which urges parents to ‘Be Food Smart’ and take more control of their children’s diets as well as their own.

The roadshow will arrive in Hounslow on Saturday 21 January, taking place at the ASDA superstore, Cecil Road, Hounslow, TW3 1JT, 9am-5pm.

At this event families will see live demonstrations of the new Be Food Smart app and be able to receive free Be Food Smart information packs, making it easier to make the healthier choice at home and for school lunchboxes.

The free app helps and encourages families to choose healthier options and works by scanning the barcode of products allowing parents to compare brands, and features food detective activities for children and mini missions the whole family can enjoy.

The campaign also helps parents identify the health harms of children eating and drinking too much sugar, saturated fat and salt, including becoming overweight or obese and developing tooth decay.

Councillor Corinna Smart, Cabinet Member for Public Health and Leisure, Hounslow Council, said: “Being healthy and making the right choices when it comes to what we eat and drink doesn’t have to be daunting or boring.

“It can be fun, finding out what foods and drinks are good for you that you haven’t tried before or discovering that an alternative to something you normally eat, is actually quite nice.

“The main message here is to encourage all ages to make better choices when it comes to eating and drinking so they can enjoy healthier lives. These initiatives, the Be Food Smart app and the roadshow, can hopefully help our residents do just that.”

For more information on the Change4Life campaign for 2017 visit the Change4Life website