We are leading a three year funded project to develop and test consumer marketing techniques in the borough.
Our aim is to encourage sustainable modes of travel to all residents.
As part of the project we will be surveying
parents of new pupils starting at our primary schools
residents attending local health centres; and
new employees working in the Golden Mile area.
Following the survey process, tailored travel marketing campaigns will be developed in 2011 to encourage transport users to try a more sustainable mode of travel. The project will be reviewed and assessed during 2012 to identify whether segmented marketing is a useful tool in developing travel campaigns
Specific campaigns targeting these groups will then be developed in 2011, with a robust evaluation of their cost effectiveness undertaken in 2012.
For more information about this project, please visit the segment project website, see right of this page under external links, or contact the team on the number below.
Contact us
If you wish to make any comments about promoting sustainable travel please email: travelplans@hounslow.gov.uk
T: 020 8583 5037
Sustainable Transport
London Borough of Hounslow
Civic Centre
Lampton Road
TW34DN
